In this article, we will discuss the top 10 leading mobile companies in the world, their market share and what points they need to ponder upon to retain their position and gain better.


Samsung is ruling the mobile market all over the world. Presently it is the leading smartphone company globally. In Q2 2017, Samsung market share was 22%.

Point to Ponder

Clearly, Samsung is the leader in terms of its sales, performance, and market share but in 2017 there was not much growth in the sales of Samsung. Galaxy S8 and S8+ did good but the sales of mid-range J and A series of Samsung phones declined which is a point to ponder for the company.


Apple iPhone

In the smartphone market, the identity of Apple is iPhone and it is the reason for Apple’s second position in the smartphone market. In Q1 2017 the market share of Apple was 14.7%.

In 2017 Apple’s iPhone X was the most innovative phone of the year and it was included in the list of 25 best inventions of the year.

Point to Ponder

Apple should look ahead to know what it has to achieve yet but look down as well. Be aware of the mobile companies that might surpass it, in its ignorance. Huawei has plans to surpass Apple in a year or two and become the second biggest company in the world as per Huawei CEO’s claim. Apple should know how it has to retain its position while looking forward.


Huawei is the third leading mobile company in the world. As per Q1 2017 record, the market share of Huawei was 10%. In China, Huawei is the most popular phone maker but it has yet to acquire that position all over the world. Huawei P series and Mate series is quite famous globally. By 2019-2020 Huawei claims that it will surpass Apple’s position in the mobile market.

Point to Ponder

In the USA Huawei phones are having trouble, the government of the USA feels that Huawei company is spying for China through their phones. Huawei has to change this thinking to beat Apple in the future.


Oppo F5

In a very short duration, OPPO has become the fourth leading smartphone maker in the world. The market share of OPPO in Q1 2017 was 7.5%.

Point to  Ponder

The company can make its price more competitive if it wants to beat Huawei in the future.

Read also: OPPO to sell smartphones in Europe


Vivo X21i

Vivo is another Chinese smartphone maker with 5.5% market share. The company is the 5th largest mobile company in the world.

Point to Ponder

The company needs to explore more markets and spread its business in Europe as well. Currently, the company is focusing more on Asia and parts of Africa. For global success, global market and promotion are necessary.

Must read: Vivo V7 revealed in Pakistan


xiaomi inc

Xiaomi is the 6th largest mobile company in the world. There was a time in Q3 2017 when sales of Xiaomi surged and its market share grew to 7% but it was not retained

Point to Ponder

Consistency in its sales. The market in India of Xiaomi is quite strong, retaining it should be the goal of the company.


OnePlus 5

Out of all the companies, OnePlus is the youngest of all and yet it has become the 7th leading mobile company in the world. In India, in Q4 2017 OnePlus had 48% market share which is huge. The advantage OnePlus has over others is that it offers affordable phones with premium features for the people/

Point to Ponder

The company is young right now, it needs the experience for future success.

Also read: OnePlus 6 will launch in June


Lenovo is the 8th largest mobile company in the world, along with being the leading PC maker. Its market share was 3.2% in the global market.

Point to Ponder

Competition is high, new companies like One Plus are giving tough competition to Lenovo so the company also has to produce it’s A game.



Nokia managed to grab 1% market share in Q4, 2017. In the third quarter of 2017, Nokia was the 8th leading mobile company in the world but right now it is at 9th position.

Point to Ponder

Nokia has produced some legendary phones in the past but now the market is different, the tech is different and the demand of the people are different. Nokia needs to adapt with time.

Interesting: Nokia 9 may beat every other expensive phone in the market


LG has a strong market in the USA. In Q1 2017 LG grabbed 20% of the USA smartphone market which is commendable. Overall it is the 10th leading mobile company in the world.

Point to Ponder

Explore new markets. Adopt by analyzing the needs of their target audience.


  1. This is very inaccurate. The third/ potential second leading company is BKK Electronics, going by phones this would be accurate, by brands this is far from it. BKKL own Oppo, VIvo and oneplus, This puts it just behind apple with a total market share with at least 13% but more likely around 16% surpassing apple.


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