Xiaomi beats Samsung and becomes the No. 1 smartphone seller in India during the fourth quarter of 2017. India being a populous country has a great potential for smartphone companies, when Android started penetrating the Indian smartphone market big names like Samsung, LG, and HTC were stealing the show at that time. Now the smartphone market has become even more saturated, Indian brands like Micromax and Karbonn are catering the demands of local users in offering much cheaper prices.
Similar is the case with Pakistan where Q-mobile has a strong market share which offers latest smartphone technology at unmatched prices. Regardless of the competition, Samsung a few years back had a stronghold in south Asian markets including India and Pakistan. But things are changing rapidly, in the last 3 to 4 years the game has taken a tumble and Chinese manufacturers are expanding at an unprecedented rate. The growth of Chinese brands was evident due to two major factors price and the quality.
Now the Chinese smartphone manufacturers are continuously threatening the market share of global as well as local brands. According to the report, Xiaomi has become the top smartphone manufacturer in India during the fourth quarter of 2017. The Chinese brand has shipped 8.2 million units during this period beating Samsung which only shipped 7.3 million smartphone devices.
This a huge gap of almost one million devices for the company like Samsung, Xiaomi now holds 27% market share in Indian Smartphone market and Samsung chunk in 25 percent. According to the report, the autonomy granted by Indian authorities to Chinese brand “Xiaomi” to set up an India-based division played a critical role in Xiaomi’s success. Within three years after entering the market Xiaomi has now ranked no:1 smartphone brand in India which is incredible.
The top two brand in India Xiaomi and Samsung now holds 50% of the market share while other brands Vivo, Oppo and Lenovo come at number 3, 4 and 5 respectively. However, Samsung argues that Xiaomi has not overtaken the Indian market referring to the data shown by German research firm Gfk.
Xiaomi, on the other hand, argues that Gfk data only accounts for offline data and overlooks online sales which account for almost 33 percent of sales in the country. Since the data from both sides might show some exaggeration but the fact is Xiaomi has performed really well in the market and continuously growing which creates worries for global and local brands.
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