It’s been a while that Uber launched its full-service present inside the messaging applications—most significantly Facebook Messenger—but presently the Uber app is being introduced to another messaging app BBM. Uber made this decision as it keeps an eye on the emerging markets and trends.
BBM is practically no more available in the Western markets followed by a decline in the BlackBerry phones industry, however, it has not completely finished. BBM is now being operated by an Indonesian Telco—Emtek. BBM is still maintaining a decent number of consumers in Indonesia and in other areas of Africa, Asia and the Middle East.
The ride-hailing service provider is launching this tie-in with BBM for enabling the users to book the desired ride from within the chat app inside the “discover” menu.
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The feature would be made available in selected nations of Asia, Europe, Africa, the Middle East and North America as per the Uber sources.
Indonesia—the fourth most populous nation in the world seems to be the actual and most apparent target for this new feature launch. Uber is after both Go-Jek and Grab in Indonesia—the largest economy in Southeast Asia. Uber is said to have reached $5.1 billion this year in the Southeast Asian region with much more room for growth.
This new feature would not be closing any gaps, but it seems at least a practical and logical move for the company. It is also a thoughtful move by BBM as it needs to compete to survive in the thriving messaging apps industry. BBM witnessed its market shrinkage with the advent of the WhatsApp, Messenger and other such chat applications.
The BBM collaboration makes use of the Uber’s web-based application—m.uber—offering features exactly offered in the app but much better for poor quality internet connections and lower-end devices.
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