Machinima’s YouTube gaming channel has been basically scoured from the web, as most videos on the website have been set to private and unplayable. Neither video makers nor subscribers of the channel were notified, Kotaku detailed, so the news sent a shockwave around the gaming and streaming networks.
Wow, they finally went ahead and deleted everything we’ve done,” tweeted Ricky Hayberg, aka @RickyFTW. “Seven-plus years of work… lost to the sands of time #RIPMachinima.”
The most recent years have been truly exciting for Machinima. It was gained in 2016 by Warner Digital Networks, which was thus purchased by AT&T in the late spring of 2018. The channel was consequently moved over to AT&T’s Fullscreen, an administration operated by Otter Media.
“We are focused on creating new content with the Machinima team, which will be distributed on new channels to be announced in the coming months,” Otter Media told Kotaku. “In the meantime, the Machinima network of creator channels continues to showcase the talents of the network. As part of this focus on new content, we have pivoted from distributing content on a handful of legacy operated channels.”
In spite of the fact that Machinima’s multi-channel network model has turned out to be progressively superfluous to YouTubers, the sudden cutoff was as yet impolite for some makers.
Jeremy Azevedo called it a “massive kick in the dick to everyone [who] ever contributed to those brands.”
Many in the gaming community have come forward with concerns as to how big conglomerates are taking control of content creation and channels on YouTube. The selling point of YouTube which made it appealing to major content makers was the independence it offered in content and revenue generating streams, but now, it seems that the mainstream media profit model is taking over this as well.
Image via The Verge