10 years have gone past the establishment of Coca-Cola Studio in Brazil which spread to various nations including Pakistan, India, and Kenya etc.
Coca-Cola has preserved and promoted the music of different genres coming from different nations. Be it rock, pop, classical or folk, each kind of music has its own language, taste, and beauty.
Coke Studio Pakistan is an initiative by Coca Cola that gained so much popularity that now it is successfully completing its ten years.
Coke Studio through its effort and innovation brought back the sound of the nation. Coke Studio Pakistan provides a platform for singers, musicians, and artists to experiment, collaborate and connect with the heritage of Pakistani music.
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The collaborations have produced exceptional music that gained recognition worldwide. People from around the world, who might not even understand Urdu and other regional languages, just find themselves in love with Coke Studio Pakistan’s music.
In season 8 of Coke Studio Pakistan, a milestone was achieved. The music was heard across 150 nations be it Australia, Europe, India, Kenya. Then came Coke Studio Season 9 that had around 3.89 billion views on social media. The reach of this musical platform is increasing. People in India, Middle East wait for the launch of Coke Studio Pakistan. Mumbai and New Delhi are in the rank of top 10 cities with highest number of Coke Studio Pakistan fan following.
Some track released by the platform of Coke Studio received a record breaking views with Tajdar-e-Haram having 50 million plus views, Afreen Afreen 93 million views and Tera Woh Pyaar also passing 50 million views on Youtube.
Read more: All information about Coke Studio Season 10
This needs to be acknowledged here that Coke Studio has entered the Indian market giving a tough competition to the Bollywood music. Statistics show that Coke Studio on Facebook has 6.3 million fans out of which 1.6 million are from India.
So for Season 10 of Coke Studio Pakistan, the brands’ team said, “Coming out of such massive success, the approach this year is to do something different instead of doing something better along the same lines.”
So our hopes from this season are also high and we expect that songs of this season would break all previous records.
Media coordinator and junior editor at Research Snipers RS-NEWS, I studied mass communication and interested technology business, I have 3 years experience in the media industry.