Zong: The Most Searched Telecom Company in Pakistan in 2017
As per Google Trends data, Zong is the most searched telecom company in 2017. Its index went behind Jazz just for once. Ufone, on the other hand, was the least searched among the four telecom companies. The reason for it might be that Ufone is the only company that doesn’t offer 4G services to the customers.
In Pakistan, after the Mobilink-Warid merger, there are only four telecom companies. In 2017 these companies emphasized more on customer orientation than ever before. Jazz held Facebook live sessions with its users, Telenor started consumer-focused campaigns like “Jo Har Pakistani Chahay”, and Zong is the leading customer-centric telecom company in Pakistan.
Read more: Zong will reinvest all revenues earned on people of Pakistan
Now as per Google trends data this much is clear that Zong is the most searched telecom company in Pakistan in 2017.
Now let’s see how different provinces and sub-regions of Pakistan are searching for telecom companies.
Jazz:
Jazz has the largest subscriber’s base in Pakistan. Last fiscal year Jazz had 52,470,638 users while by the end of this year Jazz has 53, 494, 998 users.
As per sub-regions Jazz has been searched as follows:
| Sub Regions | Google Index |
| Federally Administered Tribal Areas | 100 |
| Punjab | 78 |
| Islamabad Capital Territory | 56 |
| Sindh | 43 |
| Azad Jammu and Kashmir | 37 |
| Khyber Pakhtunkhwa | 30 |
| Baluchistan | 24 |
| Gilgit-Baltistan | 6 |
Jazz was the most searched in FATA and the least is Gilgit-Baltistan.
Telenor:
After Jazz, Telenor is the second largest telecommunication company in Pakistan. Last fiscal year Telenor had 40,804, 820 users, this year it has 41, 174, 599 subscribers.
As per sub-regions, Telenor has been searched as follows:
| Sub Regions | Google Index |
| Islamabad Capital Territory | 100 |
| Azad Jammu and Kashmir | 88 |
| Khyber Pakhtunkhwa | 84 |
| Punjab | 75 |
| Sindh | 66 |
| Baluchistan | 50 |
| Gilgit-Baltistan | 40 |
Zong
Zong is the most searched telecom firm in Pakistan in 2017. Moreover, Zong is also the leading 4G Company in Pakistan, having the most 4G users. The total subscribers of Zong were 28,084,677 last year, this year they are 29, 852, 520.
As per sub-regions, Zong has been searched as follows:
| Sub Regions | Google Index |
| Islamabad Capital Territory | 100 |
| Punjab | 93 |
| Sindh | 80 |
| Khyber Pakhtunkhwa | 76 |
| Baluchistan | 64 |
| Azad Jammu and Kashmir | 40 |
| Gilgit-Baltistan | 31 |
Ufone:
Ufone is at the last spot in terms of its subscribers, google trends and services. Last year the company had 18,397,981 users, this year they have gone slightly up to 18,816,214.
As per sub-regions, Ufone has been searched as follows:
| Sub Regions | Google Index |
| Baluchistan | 100 |
| Punjab | 96 |
| Sindh | 96 |
| Khyber Pakhtunkhwa | 95 |
| Islamabad Capital Territory | 83 |
| Federally Administered Tribal Areas | 79 |
| Azad Jammu and Kashmir | 42 |
| Gilgit-Baltistan | 21 |