Zong: The Most Searched Telecom Company in Pakistan in 2017

As per Google Trends data, Zong is the most searched telecom company in 2017. Its index went behind Jazz just for once. Ufone, on the other hand, was the least searched among the four telecom companies. The reason for it might be that Ufone is the only company that doesn’t offer 4G services to the customers.

In Pakistan, after the Mobilink-Warid merger, there are only four telecom companies. In 2017 these companies emphasized more on customer orientation than ever before. Jazz held Facebook live sessions with its users, Telenor started consumer-focused campaigns like “Jo Har Pakistani Chahay”, and Zong is the leading customer-centric telecom company in Pakistan.

Read more: Zong will reinvest all revenues earned on people of Pakistan

Now as per Google trends data this much is clear that Zong is the most searched telecom company in Pakistan in 2017.

Now let’s see how different provinces and sub-regions of Pakistan are searching for telecom companies.

Jazz:

Jazz has the largest subscriber’s base in Pakistan. Last fiscal year Jazz had 52,470,638 users while by the end of this year Jazz has 53, 494, 998 users.

As per sub-regions Jazz has been searched as follows:

Sub Regions	Google Index
Federally Administered Tribal Areas	100
Punjab	78
Islamabad Capital Territory	56
Sindh	43
Azad Jammu and Kashmir	37
Khyber Pakhtunkhwa	30
Baluchistan	24
Gilgit-Baltistan	6

 

Jazz was the most searched in FATA and the least is Gilgit-Baltistan.

Telenor:

After Jazz, Telenor is the second largest telecommunication company in Pakistan. Last fiscal year Telenor had 40,804, 820 users, this year it has 41, 174, 599 subscribers.

As per sub-regions, Telenor has been searched as follows:

Sub Regions	Google Index
Islamabad Capital Territory	100
Azad Jammu and Kashmir	88
Khyber Pakhtunkhwa	84
Punjab	75
Sindh	66
Baluchistan	50
Gilgit-Baltistan	40

 

Zong

Zong is the most searched telecom firm in Pakistan in 2017. Moreover, Zong is also the leading 4G Company in Pakistan, having the most 4G users. The total subscribers of Zong were 28,084,677 last year, this year they are 29, 852, 520.

As per sub-regions, Zong has been searched as follows:

Sub Regions	Google Index
Islamabad Capital Territory	100
Punjab	93
Sindh	80
Khyber Pakhtunkhwa	76
Baluchistan	64
Azad Jammu and Kashmir	40
Gilgit-Baltistan	31

 

Ufone:

Ufone is at the last spot in terms of its subscribers, google trends and services. Last year the company had 18,397,981 users, this year they have gone slightly up to 18,816,214.

As per sub-regions, Ufone has been searched as follows:

Sub Regions	Google Index
Baluchistan	100
Punjab	96
Sindh	96
Khyber Pakhtunkhwa	95
Islamabad Capital Territory	83
Federally Administered Tribal Areas	79
Azad Jammu and Kashmir	42
Gilgit-Baltistan	21