YouTube has a tricky job of ensuring advertisements don’t appear nearby videos advancing terrorist activities, hateful perspectives or violence, yet additionally ensuring it doesn’t strip makers, who may post things like violent computer game scenes, of their revenue procuring potential. While trying to show signs of improvement at that, YouTube is exploring different avenues regarding approaches to coordinate “edgy” videos with advertisers who approve of content that is not absolutely PG.
In a letter to YouTube makers, CEO Susan Wojcicki said YouTube is searching for sponsors who may advertise by content with the yellow icon, which implies a video is “not suitable for all advertisers.” This may advance, for example, to an advertiser that needs to advance an R-rated motion picture. As indicated by Wojcicki, “in its first month, this program resulted in hundreds of thousands of dollars in ads on yellow icon videos.”
The change could be particularly gainful for gaming creators, whose videos are regularly marked yellow since they show violence in a game. Wojcicki recognizes the call for policies that separated between the genuine world and gaming violence and says YouTube is chipping away at a strategy that will have fewer confinements for violence in gaming. The letter further read, ” One of the biggest issues we heard about from you this year was around copyright claims, in particular about aggressive manual claiming of short music clips used in monetized videos. Those claims often resulted in all revenue going to the rightsholder, regardless of the length of the music claimed. “