Today marked the second day of the Xiaomi Mega March launch event. The company has introduced the new Mi 11 members, along with the Mi Mix Fold and more. Not to mention the new logo and brand identity.
We already knew that Xiaomi is holding its Mega March launch event starting on March 29th. We already discussed that company would be introducing some Mi 11 devices and Mi Mix. But we didn’t expect that the company would rebrand itself and bring a new logo.
The new branding identity is designed by Japanese graphic designer Kenya Hara. “Alive,” the new branding identity will strengthen the company’s presence. Moreover, new typography for the word “Xiaomi” will add a more pleasing look to its name next to its logo.
Xiaomi Mi 11 Pro, Mi 11 Ultra, Mi 11 Lite, and Mi Mix Fold
The company has also officially introduced the Xiaomi Mi 11 Pro, Mi 11 Ultra, Mi 11 Lite, and Mi Mix Fold in the event. The Mi 11 Ultra and Mi 11 Pro featured Snapdragon 888 with other premium specifications. The Mi 11 Lite is powered by Snapdragon 780 5G.
Then the company introduced the much-awaited Mi Mix Fold, featuring the foldable AMOLED display. The new foldable phone powered by the Snapdragon, paired with 16GB of RAM and 512GB of internal storage, featuring the world’s first liquid lens technology, and is equipped with Xiaomi’s own chipset, the Surge C1. The device is coming with a high price of $1,600. But given the unique feature of MiMix Fold, the price is relatively justifiable.
It has been a long time since I joined Research Snipers. Though I have been working as a part-time tech-news blogger for the past few months, it still feels good to be part of the team. Besides this, I am working with a Canadian-based real estate business and running my own financial blog.