Will Smart Watches Catch On in Pakistan?

Pakistan is an emerging market for all sorts of technology, with more and more Pakistani consumers being enticed by high tech innovations. Wearable technology is a fast-growing market here. Smartwatches are the most widespread kind of wearable technology globally, and Pakistanis can now purchase smartwatches from tech giants like Huawei and Apple. The question is, will they catch on? This guide looks at whether that will be the case.

Compare Before You Buy

The market for mobile devices and wearable technology is expanding quickly in Pakistan, from a modest base only a few years ago to a flourishing industry. This means that consumers are apt to be faced with a relative unknown and may find it difficult to make informed decisions away from the whim of the companies vying for their custom.

With such a dizzying array of smartwatches being released into the Pakistani market, it can be useful to have a resource for comparing smartwatches. Superwatches is one site that offers a useful side by side comparison of watches available today. This way, customers can find the right watch for them and form a budget properly, taking into consideration any extras they may wish to have.

Connectivity and the Internet of Things

Smartwatches are almost certainly going to catch on in Pakistan. As has been shown in the mobile industry, Pakistani consumers will purchase new developments in technology if companies invest in network and support structures. In 2015, when mobile networks were poor, and companies offered little coverage, smartphone usage was low in the country. With increasing mobile infrastructure, sales of mobile devices and subscriptions have steadily been on the increase in Pakistan.

Successful smartwatches such as the Apple Watch work in tandem with the user’s mobile phone in order to provide a connected service. Watches and phones can be linked together through Bluetooth, the internet, or shared accounts. This means that both phones and smartwatches form part of the internet of things. This constant connectivity demands reliable and fast internet access between devices. As Pakistan’s 4G and eventual 5G coverage start to cover the entire nation, it is likely that consumers will become more excited by devices that use connectivity to improve their utility.

Availability

Of course, new technological innovation cannot catch on if consumers cannot actually acquire examples. Until recently, smartwatches were not imported into the country in bulk. This had two effects on the market:

Firstly, the prices were extortionate. Customers who wanted a smartwatch had to import them specially, and this was an extremely costly endeavor. Now that smartwatches are being imported in bulk and integrated into mobile networks, the price of smartwatches is far more reasonable. It was a big leap in the development of the market. Secondly, the small number of smartwatches being imported meant that networks had very little incentive to market packages, including smartwatch coverage. Smartwatches simply were not available to ordinary Pakistanis. Of course, that is all slowly changing, and the market is steadily growing, with no sign of stopping in the near future as more technology becomes available to Pakistani consumers.

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