Why Employee Engagement Should Matter To Your Organization


Employee engagement measures the enthusiasm and satisfaction of employees with their job. It tells us how connected employees feel to their employers and the job. This connection and satisfaction keep individuals motivated to perform their best at their job and consequently boost business. Better engagement will raise profitability, improve staff productivity, and aid in the retention of elite talent. 

Employee happiness is at the heart of employee satisfaction. When the engagement is good, employees will be happy. When they are happy, satisfaction will come along. Because of this, many businesses are devoting time and money to workplace culture. 

To achieve the goal of optimum employee engagement, companies try to incorporate an employee engagement tool or initiate such practices in the work culture. 

This article will discuss why employee engagement is important to your organization.

Reasons why Employee Engagement Matters

You can open doors for better overall business performance by encouraging employee involvement. But that’s only one justification for why you must engage your staff. Here are five more reasons why it is crucial:

Employee Engagement Boosts Productivity

If your staff is motivated to enjoy their work, they will naturally put in more effort. But with enjoyable work, they must also have a feeling of purpose. 

Employees prefer to work for organizations with individuals they get along with and with objectives beyond profit margins. And how does one do that? Communication. Productivity can be increased by 20–25 percent by just enhancing staff engagement and communication using social technology. 

Motivated employees go above and beyond what is required of them by their job description. They think like owners; they care deeply about the organization’s long-term success and are convinced that their daily tasks help the business succeed in its endeavors.

Employee Engagement helps in Customer Satisfaction.

What type of staff will you let interact with customers? Those who are passionate about their work. Why? Because your consumers will notice their infectious passion and like what your employee likes – your products and services.

Engaged staff members do the necessary work for soaring productivity levels and make a contented sales force and a convincing product pitch. Simply put, your customers will have a wonderful experience at your organization if your active personnel is made to interact with them.

Employee Engagement Builds Brand Advocates

Employees are more inclined to promote a brand when they are well-informed and highly engaged. They will promote your business through word-of-mouth campaigns, post company content on social media, and expand your brand’s reach.

Anywhere in the world, the most reliable spokesperson for a business is its workforce. This is what we call employee advocacy. It hugely impacts your business and can start right when your workforce starts to identify itself with the work positively. 

Employee Engagement Boosts Profitability

Businesses with engaged workforces are more profitable than those with disengaged forces. It performs better in terms of work productivity, customer service, and employee retention. 

Consider the following three advantages of an engaged workforce: 

  • It reduces turnover, which lowers the cost of hiring new employees
  • It increases productivity and results in the creation of more commercially viable ideas, products, and strategies
  • It improves customer satisfaction and increases sales

All of these drive profitability.

A highly engaged workforce brings enthusiasm and energy to every aspect of your company, which leads to increased earnings.

Employee Engagement Retains The Best Talent

Employees that are interested and invested in their work are less likely to leave their positions. It can be hard when an employee in a senior position drops. The reason? Most likely, employee engagement. To keep people working at your organization at their best, you must keep them involved.

A low retention rate is not good for any business. If your staff becomes aware of senior employees’ resignations, they will be impacted and can start a chain reaction. To avoid this situation entirely, you must pay attention to employee engagement.


Employee engagement is the key to your business’s success. A happy workforce means a happy business; building that culture is the manager’s responsibility. If your organization wants to make profits and build a name that stands the test of time, start with your employees first.