Vodafone, an Egyptian telecommunication company, has signed a sponsorship deal with a football club Liverpool F.C. and company offering 11 free minutes of free calls to its over 43 million users every time Mohammad Salah, an Egyptian football player scores a goal.
The managing director of the football club and CEO of the company, Vodafone had signed the deal. According to the details, the offer began on March 20 and will be continued until the season’s end.
11 free calling minutes to 43 million clients would cost the company at least $140 million, according to the Vodafone’s pricing for calls.
Mohammad Salah performing very well in the matches since the beginning of the premier league, it looks like that Vodafone is going to sacrifice a lot of money from its pocket during the league.
Mohammad Salah scored 28 goals so far and became the top scorer in the league.