With the new Lunar year, Vivo announces its own sub-brand called iQOO, the company has introduced its new mobile brand iQOO with futuristic teaser.
The brand’s official website is iqoo.com which is not live yet however, the new iqoo account appeared on famous Chinese microbloging site Weibo, the first post by iQOO was hello this is iQOO, the second message was also posted which was liked by thousands of people and the original Vivo handler was also replying to the comments officially.
Very little is known about the brand yet, and the company also asked people do you know how to pronounce “iQOO” which collected 1300 responses. The iQOO smartphone will be sent to one lucky follower tomorrow.
iQOO brand is most likely to target premium gaming market, we can see one example of this on the market where ZTE is doing with Nubia Red Magic devices. Also Oppo has launched its Realme brand which is targeting another part of the market. Only the time will expose what iQOO is after and how well Vivo would be able to position its new sub-brand in the market.