United Motors is launching two new cars in Pakistan. One is a new 800cc car and the other is a 1000 cc pickup. In Pakistan, United Motors is already known for its bike production. It is the second biggest bike production company in Pakistan. Its entry in car production market is quite welcoming. It will bring diversification in the auto industry of Pakistan.
As per reports, United Motors will introduce its first variant in the first six months of 2018. Also, it is revealed that in order to produce the two new vehicles in Pakistan, United Motors is collaborating with a Chinese automaker company. The name of the Chinese company is yet not known.
In Lahore, United Motors is developing its own production plant that is almost completed. The brand name with which the company will market its vehicles is “United”.
It seems that United Auto Industries is looking to target those consumers who buy 800cc cars, for example, Suzuki Mehran. There are many consumers in Pakistan who buy Suzuki Mehran as it is affordable and has good enough features. United Autos is interested to attract those consumers.
The second car that United Autos is launching is a United Pickup. So it will be an addition to the competitive pickup and loaders market in Pakistan.
United Motors is also looking for reputable dealers for their new vehicles.
This step taken by United Motors should be encouraged. Diversity in the auto sector of Pakistan should be promoted and appreciated. The company has achieved great success in bike production and same can be expected in car production.
Similarly many international auto brands also coming to Pakistan, thus marking a promising future for Pakistan auto market.