Google is by far the most popular search engine site around and webmasters are constantly looking for ways to increase their presence among its pages. Luckily, there are many things that you can do to pull this off and below you will find some of the best tricks of the trade.
Use Links to Impress
Links are one of the most important things that you can use to help promote your website. If you are able to contribute to a website that is considered ‘important’ to your target market, you should make sure that your content includes links back to your own page. This can make a huge difference in your search ranking and the more links that you have pointing to your page…the better.
Title Tag is important
The title of your page is also very important in the eyes of Google and they give quite a bit of weight to it. This is the title that is listed in the address bar and you should be aware of how it is listed. Some editors automatically list the page as ‘New Document’ unless you change the name yourself, so make sure that you keep this in mind when you are designing your page.
Consider what people will be searching for
You will also need to make sure that the page you have designed has the words listed that people will be searching for the most. This may take some time to find the best keyword options, but it is definitely worth the investment in time. If you are able to have the information that your target audience is looking for, you will easily see your website climb in the Google rankings.
Avoid Hidden Text
While it is possible to include hidden text in your content with the purpose of adding some additional keyword entries to it, Google will frown on this practice. If you add these items to your page, it is likely to have the opposite effect than what you truly desire. Instead of climbing in the Google search rankings, you will instead see your page fall dramatically.
Google is the most powerful search engine around and it is important that you follow their rules carefully. In addition to optimizing your website to fit their search ranking requirements, it is also important that you keep up with the many updates that they perform throughout the year.
These additional rules change on a regular basis and there are algorithms that are constantly being put in place. The intent of these items is to make sure that Google users are finding the information that they are looking for. However, you may find that the changes affect how your page is listed on the search engine results.
For this reason, you should constantly stay informed of the changes that Google is making and create updates to your website as needed. By staying ahead of the changes, you will be able to make sure that the new rules do not negatively affect your site and that you will continue to stay high amongst the Google rankings.