The tourism industry has witnessed a surge in Pakistan in last 5 years.
The tourists’ traffic at the cultural locations in Pakistan has seen a huge surge of 317percent over the past 5 years with the contribution of Punjab being almost 95percent, as per a report.
The report—Cultural Heritage and Museum Visits in Pakistan by Gallup Pakistan—a research organization affiliated with the Gallup International Association, mentions that tourism could be a potential game changer that could revolutionize the struggling economy of Pakistan.
As per the presented data in the report, tourism at the cultural sites has witnessed a huge surge since 2014. In a span of 5 years from nearly 1.6 million visits in 2014, the number of tourists at the cultural sites increased to 6.6 million visits in 2018, indicating a 317percent surge.
Punjab being the largest in terms of population contributed nearly 95percent to the tourism traffic whereas Sindh and Khyber Pakhtunkhwa witnessed fluctuation in tourists’ percentages.
The tourist traffic at the museum sites surged by about 50percent.
The total visits by the foreign tourists surged by more than 2 folds for both the cultural and museum sites in Pakistan.
Over the last 5 years the percentage of foreign visitors to museums increased by nearly 130percent whereas the foreign visitors to the cultural sites surged by 100percent.
The top three most popular museums of Pakistan from 2016 to 2018 were the Lok Virsa, Khewra Mines in Chakwal and the Pakistan Monument Museum in Islamabad.
As per the report, Shahi Qila in Lahore was the most famous cultural site. The Shalimar Garden in Lahore was the second most famous site in 2016 and 2018, and the Hiran Minar in Sheikhupura was the second most visited site in 2017. Jehangir’s tomb was the third most famous site in 2016.
Bilal Ghani of Gallup Pakistan said that there is room for more improvements with some more efforts both the local and foreigner visitors count could be surged immensely.
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