Following companies are regarded as the most reputable for the year 2019.
- Walt Disney
Rolex remains right on the top on the RT100’s list for the fourth year running. Rolex is a timeless brand but more than that its “Every Rolex Tells A Story” campaign has ensure that it stayed true to its roots in the luxury lifestyle it represents while at the same time appealing to the aspirational masses.
Rolex partnered with brand ambassadors like the filmmaker James Cameron, skier Lindsey Vonn, singer Michael Bublé and marine biologist Sylvia Earle, Rolex has paired its celebrated name with more than a few faces, people the world generally thinks well of.
Hahn-Griffiths said, “Rolex’s reputation is aligned with symbolic spokespeople who become manifestations of the brand and reinforce quality with integrity. They’re successful and making the world a better place.”
While the ranking’s upper level tends to be dominated by many of the usual suspects, among them Lego (No. 2), the Walt Disney Co. (No. 3) and Adidas (No. 4), that didn’t stop Netflix from breaking in for the first time, climbing 15 spots to No. 9.
The streaming service has come a long way since its mail-order DVD days, and as more consumers drop cable television in favor of its less expensive, more flexible counterparts, Netflix has emerged a favorite.
“In many ways, they’re viewed as being a breath of fresh air,” says Hahn-Griffiths. “Through marketing campaigns and outreach in engaging new global audiences, they’ve really positioned themselves as the darling of new media around the world.”
As many studios stumbled in the wake of the #MeToo movement, Netflix proved it was up to the task. After the sexual assault allegations against Kevin Spacey came to light, the company wasted little time before firing him from the cast of House of Cards and, in doing so, putting human interests ahead of stakeholder concerns.
“Netflix took the appropriate action to remove him from the show at the risk of losing audience and revenue, and the public applauded,” says Hahn-Griffiths. “It’s a great example of how to manage a crisis.” And the transparent way in which Netflix dealt with Spacey isn’t unusual for the company.