The top 10 start-up tips
Anyone who sets up their own business receives more or less helpful tips from all sides. In our Top 10, we have summarized ten very specific and effective tips for you that can be quickly implemented and applied.
1. Use government funding
These can help you to implement your vision of your own company quickly and effectively. You can easily find out which funding programs are suitable for you personally. Fill out our funding check and receive all relevant information about funding issues free of charge and without obligation.
2. KISS – Keep It Short and Simple
What was presented to many as a donkey bridge while still at school also has a hand in the context of founding a company. Your business idea should be so short and compact that you can write it down on the back of a business card. If you do not succeed, your concept may not be concise enough – rethink your idea and draw up a memorable summary that sums up what your business is actually about.
3. Play detective
A little Sherlock Holmes can play in the competition analysis. Pretend you’re a customer yourself and see how competing companies sell your product. Write down prices, marketing measures, the range of products that catches your eye, and any personal impressions. What do you like, where do you see room for improvement? You can also do this for online shops. Use your notes and do it yourself better than the competition, the only way you can stand out from them and survive in the market.
4. Location analysis to go
If you already have a shop in view, treat yourself to an inspiring walk through the surrounding area. Start at different times of the day and record your impressions: Who is hanging around near your future company? Families, singles, seniors, hipsters, business people? Then think about how you can make your product or service attractive to these target groups. After all, all of these people are potential customers.
5. Stay focused
Set yourself a clearly formulated and measurable goal, for example: “I want to be able to make a living from my company by the end of the year.” Write this project down on a large piece of paper and hang it up so that it is clearly visible. From now on, each of your actions should be aimed at this goal. That may sound simpler than it is, but in everyday business, you quickly lose focus. However, if you always work consistently towards your goal, you are very likely to achieve it.
6. Increase your frustration tolerance
You will be frustrated at some point in the course of starting a company, that is as certain as amen in the church because not everything always goes according to plan. This is okay and also makes sense, because only if you notice where something is not working properly can you get better. However, you shouldn’t get upset about every little thing: this only leads to unnecessary frustration. For each annoyance, ask yourself: will I still get upset about it in a week? Is the problem still relevant in a month? If the answer is no, stay calm and use your energy elsewhere.
7. Seek exchange with others
“They just want to steal my idea!” – you might think. Of course, you don’t have to present your business idea to Hinz and Kunz. In any case, you can and should tell your private environment about it and ask for its personal and intuitive assessment. Anyone who explains a complex project to a “layperson” often receives helpful hints and tips that you can no longer see because you are too deep in the matter. Contact with other start-ups in the start-up phase can also be meaningful and inspiring and they are certainly far too focused on your own ideas to “copy” your idea.
8. Choose the right time
The strength lies in calm: You don’t start a business overnight, so you mustn’t rush into anything. Be strategic and reflective. On the other hand, you shouldn’t hesitate too long and plan everything down to the smallest detail and literally “break it down”. You will probably never find the perfect time forgiven. Do not rush anything and do not hesitate too long, sometimes it makes sense to start first, a lot develops on the way. Nothing is worse than missing the starting shot and seeing your business fizzle out.
9. Take the business plan seriously
It should not only be a necessary means of acquiring capital, but also a serious road map for your independence. You should work thoroughly in both creation and controlling and, if necessary, get help from a professional start-up consultant. Because a complete and good business plan helps to avoid most of the typical mistakes of starting a business.
10. Start your business with a matter of the heart.
A business that you cannot identify with at all makes you inauthentic as an entrepreneur. In addition, it will be much more difficult for you to motivate yourself, especially when things get difficult. High earnings prospects are often not enough as an incentive to get through the sometimes stressful start-up phase. So openly ask yourself whether you wholeheartedly believe in your business idea and stand behind it.