Telenor believes that the local content is key to success, the reason behind reaching 10 million users is being targeted on local relevance and insight. Telenor WowBox app focuses on lifestyle, the most popular content on the app is entertainment and news. more specifically Movie reviews, music, games, fashion, health and beauty tips are more popular.
In the article published on Tuesday, June 13 on Nation, CEO of the Company Telenor Irfan Wahab Khan announced that the app has received much of exposure and usage, it reached 10 million subscribers worldwide, alone in Pakistan WowBox has more than 1.5 Million users.
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