A couple of months prior, a portion of the top YouTubers like Jimmy “MrBeast” Donaldson and previous NASA engineer Mark Rober propelled the TeamTrees campaign. The activity meant to raise $20 million dollars, which would permit the Arbor Day Foundation to plant 20 million trees. The objective appeared to be somewhat grandiose, however the campaign arrived at its objective with over seven days to save before the deliberate December 31st cutoff time.
YouTubers made videos about trees to advance TeamTrees, driving more than 500,000 watchers to give to the cause. While most gifts were about $5, Elon Musk gave $1 million. He even changed his Twitter handle to @Treelon to draw to notice TeamTrees. The Arbor Day Foundation will start planting the trees one month from now and will have every one of the 20 million of them planted before the end of 2022.
TeamTrees recognizes that these 20 million trees won’t check environmental change, however, affirms that it will fill in as a sign that individuals do think about the earth. “Solutions are all around us and it’s time to get to work. This is just the beginning,” says Matt Fitzgerald, Campaign Director of TeamTrees. The campaign’s success is also a sign of how influential YouTube stars can be and how they can leverage that clout beyond monetary compensations.