A huge increase of 35.8% in per capita of tea consumption has been recorded in Pakistan from 2007 to 2016.
As per the current market situation, published by the Food and Agriculture (FAO) of the United Nations, Pakistan is among the seven nations where the per capita drinking of tea has increased.
The highest rise was witnessed in Malawi with 565.2%, then in China by 128.6%, followed by Rwanda with 110.2%, then was Turkey with 25.9%, then Indonesia with 26.6% and then there was Libya with 39.8%.
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Presently, the consumption of black tea in Pakistan has been nearly approximated at 172,911 tonnes which is expected to rise to 250,755 tonnes in 2027, as per the FAO report’s projections. This indicates that the consumption of tea would increase by 77,844 tonnes in next ten years’ time.
Tea imported into the country during the span of July-August 2017-18 increased by 2.36% in comparison to the imports of the same period last year.
As per the data of Pakistan Bureau of Statistics, the tea imports into Pakistan was recorded at 34,126 tonnes costing $94.419m in comparison to the imports of the same period last year which were 39,115 tonnes valuing $94.149m.
The global tea consumption and production are inclined to rise over the next decade, driven by its vigorous demand in the developing and emerging nations. This would be opening new rural income opportunities and would improve food security in the tea-producing nations, as per the FAO report.
World production of black tea is expected to increase yearly by 2.2% over the next decade for reaching 4.4 million tonnes in 2027, reflecting significant output hikes in China, Sri Lanka and Kenya—with this China would attain the output levels of Kenya—which is the largest tea exporter in the world.
The global output of green tea is expected to rise at even a faster rate of 7.5% yearly to reach 3.6 million tonnes in 2027—greatly managed by China.
The global rise in tea demand is also coming from the new set of consumers. The young urban consumers in producing nations like China and India have come out as the fastest expanding segment, who are not just eager to buy speciality teas but are also eager to know more about the product they consume—like its origin, quality and contribution to a stable development.
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