Spotify is now offering brands an opportunity to reach the masses via its innovative and creative ad-supported free tier – Httpool, to serve as Spotify’s local advertising sales partner.
Spotify was recently launched in Pakistan. The app is widely popular for audio streaming. The app now offers the best listening experience with over 70 million tracks. The app is available across many devices, including mobile phones, smart speakers, desktop, and gaming consoles.
People around the globe are using this app to listen to their favourite music while they work out, cook, entertain, study, or anything.
For advertisers, Spotify is now presenting an unmatchable opportunity to reach listeners with the right message companies wishes to end to the masses.
In Pakistan, the app has partnered with Peek Freans, JAZZ, NESCAFÉ Pakistan, XIAOMI Pakistan.
How Advertisers Could Interact on Spotify?
The app provides a diverse selection of ways to advertisers to reach their audience, including audio, video, and display ad experiences.
Advertisers could then create marketing campaigns based on how users are engaging with the platform.
According to the app, Spotify free users spend an average of 2.5 hours every day on the app via multiple devices.
Lee Brown, VP, Global Head of Advertising Business at Spotify, recently said:
We’re in the midst of the audio renaissance as millions of people worldwide turn to digital audio every day for entertainment, education and moments of respite. There truly no more creative space in media today,
We’re excited to unlock the power of Spotify’s audio-first platform and the unique data and insights it affords to help marketers connect with their audiences in Pakistan, Bangladesh, and Sri Lanka.
Deputy CEO of global Httpool operations, Timotej Gala also added:
We are extremely excited to bring Spotify advertising to Pakistan. Our teams from Europe and Asia already have a proven track record in supporting advertisers, agencies, and brands with the latest knowledge and experience to make their campaigns a success. We will do our best to provide first-hand support at the highest execution level in the country,
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