On the off chance that it wasn’t at that point clear at this point, Spotify is wagering enthusiastic about podcasting and it’s handled another tremendous catch with its most recent arrangement. Higher Ground, President Barack Obama, and Michelle Obama’s production organization will make exclusive podcasts for the streaming stage. Both Obamas will show up on a portion of the shows.
Under the multiyear bargain, the Obamas will create and deliver digital broadcasts over various points with another division of their organization called Higher Ground Audio. “We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world,” Michelle Obama said in a statement.
“We’ve always believed in the value of entertaining, thought-provoking conversation,” said President Obama. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
Spotify as of late purchased major digital broadcast maker Gimlet Media just as podcast creation stage Anchor. It’s likewise trying curated podcast playlists. In the meantime, the arrangement denotes another real association for the Obamas with another media organization. Higher Ground uncovered its first slate of shows for Netflix in April. In any case, they’re not the main presidential family to venture into podcasting – Bill and Chelsea Clinton appeared a show a month ago called Why Am I Telling You This?