Serene Air—the airline that has operated flights on nearly all the domestic routes in Pakistan, is all ready to start its international flights by starting a flight to the Middle East, which is expected to strengthen the competition in a greatly rewarding and demanding region for the aviation industry.
SereneAir is to start its international flights in the span of next two month. It would be targeting the air traffic to and from Saudi Arabia.
As per the spokesperson of the private airline the air carrier would start its international flights in near future, however, the spokesperson did not provide many details, saying that the details linked to flight beginning and other stuff has not yet been finalized.
The international passengers traffic to and from Pakistan stands at fourteen million annually, of which a major portion flies on the Saudi Arabian route.
Besides covering some routes which include Canada, European countries and America, significant traffic from Pakistan travels to Saudi Arabia for Hajj and Umrah reasons whereas the Kingdom is also a host to nearly 2.7 million expatriate Pakistanis.
Muhammad Afsar Malik—the former additional director of the Civil Aviation Authority (CAA) and an aviation expert said that presently, Saudi Arabia is the biggest international market for the Pakistani airlines.
He added that unlike Gulf nations, competition from the international airlines on the route to Saudi Arabia is insignificant, which means only Saudi airlines compete with the Pakistani air carriers namely—Pakistan International Airlines (PIA), Airblue and Shaheen Air.
SereneAir got its license from CAA in the October of 2016. It would be the fourth airline of Pakistan that would compete with not just Saudi Arabian airlines but also with the other three Pakistani airlines for attracting passenger traffic. The airline at present has got three aeroplanes in its fleet and needs five planes to fly on foreign routes. The request for the remaining two planes has been put forward.
Revenue of SereneAir is expected to increase three times more with the start of international flights, as the airline intends to fly round the clock on the Saudi Arabian route, as per sources fully aware with the market.
Afsar Malik said that the lower fares would lead to a rise of nearly six per cent in the annual traffic on the Pakistan-Saudi route.
He added that the only way to get the market share from other airlines was to lower down the fares in start and improve the quality of service, which it would definitely do as it did in the domestic market.