Samsung has no plans to rebrand the Exynos chips

Samsung, the South Korean tech giant, uses in-house chipsets for several Galaxy smartphones. In 2022, the company debuted the Exynos 2200 with the Galaxy S22 series. However, the company skipped the Galaxy 2023 series and opted for Qualcomm’s specially designed Snapdragon 8 Gen 2 SoC. For the next year’s series, Samsung is planning to use the Exynos 2400 in some markets.

Over the past few days, we have been hearing that the South Korean conglomerate Samsung might opt to change the name of its in-house processor. The company has been using the Exynos brand for its in-house chipsets since 2011, with the debut of the Galaxy S2. A recent leak indicated that the company might choose to rebrand the Exynos chips to Dream Chip.

More specifically, this claim was made by a tipster named oreXda on X (formerly known as Twitter). Although the news was attention-grabbing, given the track record of the tipster, we opted to take some time before reporting about it. In a recent development, Samsung Semiconductor informed the Android Authority that there is no basis for this claim.

It is now evident that the company won’t change the name of its in-house processor. There was some confusion in the initial statement regarding the veracity of the rebranding rumors in general and the veracity of the aforementioned rumor in particular. But, in a follow-up email, the business clarified everything. The company responded and said that there is no authenticity to rumors regarding the rebranding.

That effectively puts an end to any rumors of a rebranding for the time being. Naturally, there’s a chance that Samsung will decide to rebrand the Exynos chip family later on and alter its mind. However, it is evident from its unequivocal denials that the firm is currently opposed to this action.

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