The world’s largest supplier of smartphone processors may soon become a supplier of smartphones itself. Allegedly Qualcomm is working with the Taiwanese manufacturer ASUS on its own gaming smartphone.
As the Taiwanese industry service DigiTimes reports, Qualcomm and ASUS are expanding their cooperation. So far, the chip manufacturer has already supported the hardware provider in the development of its devices and contributes the necessary high-end processors, but Qualcomm may soon want to act as a kind of branded smartphone provider itself.
According to the report, devices with an own brand name from Qualcomm and distributed by the chip manufacturer together with ASUS could now come onto the market by the end of 2020. Qualcomm supposedly takes on the external design and optimization of its new high-end platform in conjunction with the software.
ASUS builds and develops the hardware base, Qualcomm does the design
ASUS, on the other hand, will take over the technical hardware development and thus design the further details inside the new products. The new top SoC Qualcomm Snapdragon 875, which is expected towards the end of the year and will probably be officially presented for the first time at the beginning of December, should serve as the basis.
The cooperation between Qualcomm and ASUS is probably no coincidence because both companies can benefit from it. With the help of Qualcomm, ASUS has better options for purchasing components in large numbers, whereby of course corresponding discounts on the chips of the US group would also be conceivable. Qualcomm can in turn advertise its “Elite Gaming” initiative around gaming features for smartphones, with which it has been trying for some time to lure customers with optimizations for games. It is estimated that Qualcomm will sell around half a million devices under its own brand, while ASUS could also bring around half a million units to customers as part of its ROG Phone lineup. With Qualcomm, ASUS also has a powerful partner in competition with the major Chinese brands such as Xiaomi and the US manufacturer Razer, all of which are vying for customers interested in gaming.
The fact that Qualcomm actually wants to sell smartphones to end customers can, however, be doubted, after all, this would also make it a competitor to long-term partners such as Xiaomi, Lenovo, and of course Samsung. It is possible that Qualcomm wants to appeal to enthusiasts and developers with its high-end device developed together with ASUS.