Pakistan Tourism Development Corporation (PTDC) is all set launch a portal in order to promote the country’s tourist attractions across the globe via virtual galleries, videos and documentaries.
“PTDC is ready to launch an exclusive online portal in the near future which is focused on providing a world-class exposure to Pakistan’s tourist attractions, the sceneries and attractions would be under one click using this portal,” a senior officer of the corporation told APP on Wednesday.
He was talking to the media and said the portal was a part of the ‘Brand Pakistan Programme’ which was in the final stages. It was meant to promote the country as a customized brand across the globe. According to the officer, the portal would consist of a user-friendly interface and more interactive in nature with the prospective tourists and give them the necessary and latest information about the country’s tourist attractions.
He said a ten-year road-map to invigorate the tourism industry was also on the cards. The ‘National Tourism Strategy 2020-2030’ will ensure maximum utilization of its huge resources for sustained economic growth, poverty alleviation, and reduced social inequalities.
According to the details, the strategy was guided by a vision (2020-2030) that envisages: A mature, sustainable and responsible tourism industry contributing significantly to the economic development of Pakistan and the quality of life of all her people, primarily through job creation, social inclusion, and economic growth.
“The NTS will raise the industry’s competitiveness and ensure maximum utilization of Pakistan’s natural, cultural, historical, and geographical assets.”
The salient features of the strategy included sustained economic growth, employment creation, poverty reduction, safety and security of tourists, roads and efficient transport services, comfortable and hygienic accommodation and restaurants, value shopping, efficient telecommunication services, and access to quality health services, he added. As a part of the National Tourism strategy, a 5-year National Tourism Strategy Action Plan (2020-2025) had also been prepared that provided a road-map for effective implementation of the strategic efforts to boost tourism, the officer added.