On Monday, PCB terminated the contracts of HBL Pakistan Super League’s WMTR, Fantasy, and Clip rights holders after a series of contractual violations despite the issuance of multiple requests and constant reminders for abiding with the obligations.
As per the shared reports, the PCB had entered into three-year agreements with Khaleef Technologies Incorporated in 2019 in relation to Wireless Mobile Telephony & SMS Rights, digital clip rights, Fantasy League Platform, and App Development rights for the Pakistan Super League, said a spokesman of the PCB here.
“However, following severe breaches, including non-payment of the rights fee and non-submission of the requisite payment securities despite several assurances, the PCB ended the contract, whilst adding that it reserves the right to avail all further legal remedies available to it against Khaleef Technologies Incorporated, including but not limited to seeking compensation for losses and recovery of unpaid amounts under the agreement.
“PCB had in good faith and to ensure this partnership continues in a professional way and in the best interest of both the parties, involved in a series of discussions and dialogues with Khaleef Technologies Incorporated, which were followed by reminders in which they were requested to honour their contractual obligations.
“Sadly, despite many genuine attempts at resolution, Khaleef Technologies Incorporated continued to breach the contract. This ultimately had left PCB with no option but to terminate their contract.
“PCB is the ultimate custodian of HBL PSL’s reputation and brand value, and will do whatever is needed to ensure no commercial partner undermines or undervalues it”.
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