The Pink Bus Service which was started by the government of Khyber Pakhtunkhwa in the district Mardan has flopped to gain the anticipated fame among the female students and women in Mardan.
According to the sources in Pink Bus Management, this project was introduced without any proper planning that is why it failed to get popularity in the city.
The sources further said that at the start this project was designed for the city of Peshawar for facilitating the female students of schools, universities, and colleges in the city, but as the government of KP introduced the BRT, this project was then moved to Abbottabad and Mardan.
The sources also said that these buses were officially handed over to the provincial government in the month of May 2018 and have been parked at a bus stand at Peshawar for many months owing to lack of planning.
The sources further elaborated that this project was inaugurated twice by the ex-chief minister Parvez Khattak and later on by the Governor KP Shah Farman.
An official of the Pink Bus service said that it was a difficult job for them to make this project successful in a city like Mardan as people of that city were less aware of its significance.
He further said that they were working on the various ideas for making this project a success and convince the women population at using this facility as it is only for women.
He further said that the government was pondering to make it a family bus rather than keeping it for the female population only as women in Mardan are not supposed to come out of their homes alone.
The KP government and the Mass Transit Department had introduced Sakura Women Bus Service or Pink Bus Service worth of $1.79million with the financial aid of the Japan government with the technical implementing partnership of UNOPS and UN women.
As per sources, many complaints about permitting the male passengers to use the pink buses have also been reported in Mardan.
The project’s aim is to provide a safe, reliable, cheap and harassment-free journey to the women travelers as the ratio of women harassment in public transport was on the high.