PIA has offered 15% to 25% discount on various Gulf and Domestic routes until 15th of July 2017
PIA is Pakistan’s national and international airline having years of experience in the travel industry but still PIA has been facing so many management issues lately, previously PIA crew was caught on London Heathrow airport for allegedly smuggling heroin, but on parallel there were also favorable developments seen by PIA management. PIA introduced digital agenda in which they wish to become paperless in the next few years. PIA introduced mobile app for cockpit crew further they have now started online ticketing and check-in facilities for customers.
Now you can see customer oriented marketing campaigns, PIA has now announced to reduce air fares on both domestic as well as international air routes in order to facilitate existing customers and attract more passengers to the national flag carrier, PIA spokesperson told the nation of Monday.
The discount on international routes would be as follows;
Gulf Countries discount
For Muscat 25% discount
For Doha 25% discount
For Kuwait 15% discount
Discount on domestic routes
PIA has already announced and started discount of local/domestic routes, on all domestic routes 20% discount would be given to all passengers, the discount would be valid until July 15 next month.
There was chaos in the national flag carrier in the past few weeks in terms of load, several flights were cancelled due to insufficient load on domestic and international flights, this also created more damaging reputation in the eyes of customers, PIA took this initiative to offer heavy discounts to meet the load requirements on the flights and also as a goodwill and compensation for customers.