After Karachi, Lahore, and Islamabad/Rawalpindi, a new ride-hailing service reached Peshawar. But it is not Careem or Uber. It’s a Rawalpindi-based ride-hailing services company; Vheelz.
First started in Rawalpindi and Islamabad, Vheelz is a software-based company. The company’s central office is located in Rawalpindi and now is establishing its base in Peshawar. The company is using a traditional slogan ‘
The company is using a traditional slogan ‘Jul Soo Jee’ (Vheelz definition: Do you need a ride?) to call new rides.
Just like Uber and Careem, Vheelz is a mobile app. Users install the app on their smartphone, book a ride, and reach their destiny without causing much of a trouble.
However, there are two slight differences using this ride-hailing service:
- The app connects itself with a customer’s mobile account and charge the bill directly from it, without having the customer to pay in cash (of course, all is done prior to customer’s permission),
- The app doesn’t call a car but a motorcycle or rickshaw to offer their ride-hailing service.
In an interview, the founder of the company says:
When your destination is not more than 2-3km away, why you need to pay Rs. 100? The basic concept is to make your journey smaller for a 1/3 of a cost as compared to a taxi.
Vheelz charges Rs. 8/km for a motorcycle ride. And for a rickshaw it’s Rs. 10/km. The company claims to have 200 rickshaws and 500 motorcycles registered with them. The company will start its operations in Peshawar from April 2017.
Image credits: Vheelz