With beauty and difficulty comes motherhood and elderly life! The more endearing they are, the more complicated because the lives of a mother and an elder person are dedicated to their loved ones. Therefore, they hardly ever find time and energy for shopping.
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The number of online buyers has increased a great deal in the past few years, and most of the increment has been observed among the people aged 45 or more. Let’s dig deeper into the facts and find more about how and why e-commerce is beneficial for mothers and elderly people.
Some Facts and Figures about the Usage of Online Shopping Among Elderly People
The world has seen a rapid increase in online buyers in the last decade. The overall statistical results show a 50% rise in the number of online shoppers. However, the trend started from the developed countries and it has now seeped into the underdeveloped countries as well. The interesting part of the survey is that the sharpest increase has been observed among mothers and people aged 45 years or more.
Let’s be specific and talk about a recent survey conducted in the Netherlands! It shows that there was a 2% increase in the online buyers in the year 2018 than the preceding year. The research further added that the sharpest rise was seen among mothers and people over 45 years of age.
What Did People Buy the Most Online?
We talked about who bought the most online. Now, let’s talk about the things they purchased the most! Well, the two most demanding online items are clothing and sports accessories. Yes, this might sound a bit strange because sports aren’t very much popular among mothers and elderly people, but that’s what statistics show.
However, both the age groups find clothes online shopping easier and convenient because that’s what they need most frequently. Mothers have to buy clothes for their kids and sometimes, for their husbands as well. The online shopping saves them from going through the pain of physical shopping again and again, and let them shop without compromising on their comfort zone.
Moreover, the third most frequently bought items were household and kitchen appliances. That’s the area where mothers rule entirely. In 2018, 38% of the online sold items comprised of home appliances which ranked third among the rest of products. This shows that mothers now find web buying a lot easier and trust it more than ever.
Why Mothers and Elders Trust Online Shopping? Convenience is the most important reason! Mothers hardly have time to spend hours shopping, and even if they do have it, they rarely get enough opportunity. Sometimes, they have their kids around whom they can’t leave alone, and sometimes, they have personal tasks waiting to be done. In such circumstances, the online shopping facility is more than a blessing for them. And, the same goes for elderly people. They do have a lot of time, but they lack energy for physical shopping. Therefore, they prefer buying online and are more than happy to do so.