Rooh Afza—the famous beverage that is consumed equally both in Pakistan and in India, has been as per reports short in supply in the Indian market.
As per the published reports in the Indian media, The Print, Rooh Afza is not available for buying in India for more than 4 months. This has irked many people who are the fan of this laal sherbet and especially misses consuming it during the holy month.
This situation has provoked the beverage producer in Pakistan to offer help.
As per the Hamdard Laboratories of India, who are the makers of Rooh Afza in India, lack of raw materials is the reason behind the shortage of the drink. But, as per sources, there is some dispute among the company owners which is hindering in the supply of the item.
After hearing about the scarcity of the drink in India, Waqf Pakistan Laboratories has offered to supply the drink via the Wagah border. The MD and CEO of the Hamdard Pakistan—Usama Qureshi tweeted that they could supply both Rooh Afza and Rooh AfzaGO during the month of Ramazan. He also mentioned that they could easily send trucks via the Wagah border if granted permission by the Indian government.
As per the reports of Pakistani media, both Pakistan and India have got the same ancestry when it comes to Hamdard Laboratories. It was founded originally by Hakeem Hafiz Abdul Majeed in old Delhi in the early 1900s, while the one presently operating in Pakistan was founded by his son Hakeem Muhammad Saeed—who migrated to Pakistan in the year 1948.