Pak Suzuki Motor Company Limited has increased the prices for its Cultus variants just almost a month after it raised prices for some of its variants. The prices have been increased following some technological improvements.
Pak Suzuki has sent a notice to its dealers as per which the prices of the Cultus VXL model have been raised to Rs1.865 million from Rs1.855 million and the price of Cultus AGS variant has been increased to Rs1.985 million from Rs1.975 million.
Prices have been increased of both the models by Rs10,000 which as per the company is due to the introduction of an infotainment system.
Pak Suzuki Marketing and Sales Department Functional Head Amir Shaffi in the notification said, “We, at Pak Suzuki, always focus on bringing product augmentation to meet the ever-increasing expectation of the customers. To continue this philosophy, we are delighted to introduce Suzuki Cultus with a new upgraded infotainment system.”
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The features included in the new system were highlighted including MP5 capacitive multi-touch screen with an eight-inch display, Bluetooth, auxiliary, USB, radio, SD card slot and screen mirroring option.
As per an industry source, “In China, this is a common technology found in cars priced far below the mentioned rates. These car companies are not innovating. In fact, they are selling decades-old variants in the country.”
Earlier Suzuki increased the car prices back in December 2019 even though there was a decline in the prices of the imported parts owing to a recovery in the rupee against the US dollar during the second half of 2019. The prices were raised of different variants by Rs49,000 to Rs.90,000. It came into effect from January 1, 2020.