Muslims on Twitter roasted MAC Cosmetic for releasing a Ramazan-themed tutorial video—they say missed the mark.
The MAC Cosmetics, Middle East recently published a video on YouTube providing Muslim women makeup tips for the pre-dawn suhoor meal.
The video was captioned— “Get Ready for Suhoor”. It featured a makeup artist applying kohl, eyeshadow and mascara to a woman before she indulges in the act of eating.
The cosmetics brand apparently have confused the Sehri meal, which is consumed by the Muslims before they start the day’s fast, with iftar—the meal consumed typically with friends and family after the sun sets and the fast ends.
During Ramazan, the holiest month in the Muslim calendar, Muslims throughout the world fast from sunrise until sunsets. This time and actually the whole month is considered as a time for spiritual reflection and increased devotion and prayers.
Generally, it is really common for men and women to dress up for iftar, especially if they have invited guests or they have been invited somewhere. But little effort is invested into one’s appearance at the time of suhoor. In fact, many people enjoy the meal in their sleeping clothes, looking expectedly messy.
MAC’s video brought in many funny responses throughout the Twittersphere.
One user tweeted that MAC actually thinks that we go all dolled up for Sehri. She added that it appears that she has to look beautiful for her food.
MAC really thinks we go full glam for suhoor/sehri. I guess I have to look beautiful for my food. pic.twitter.com/NLpATgnUwV
— زينب (@zaynub_s) May 25, 2018
Another one tweeted two pics side by side explaining MAC’s version of Sehri look and in actual how it is.
What Mac thinks the “suhoor look” is versus what it actually looks like pic.twitter.com/HmcQsMbqBf
— Yomna Nassar (يمنى) (@yummmmna) May 26, 2018
Another user tweeted:
LOOOOL mac’s “get ready for suhoor” ad is the funniest thing i’ve seen today. who tf is tryna put on a full face of makeup at 3am pic.twitter.com/U7u1iOUmWD
— 🆁 (@Imlydeluxe) May 26, 2018
However, many commenters did not mock MAC rather suggested that the video was geared to prosperous communities of the Gulf region, where the suhoor gatherings are apparently in vogue.
All you guys mocking that MAC ad about suhoor looks… in Dubai some actually go out for suhoor. When I was there during Ramadan in 2015 we went out for suhoor. It's so festive and the people are dressed in their best abayas and of course wearing make up.
— From My Fingertips (@Aneeqah) May 26, 2018
Estee Lauder—the parent company of MAC Cosmetics have not commented on the matter yet.
I am a writer/editor at Research Snipers RS-NEWS and it’s been 2 years working with the company. My specialties are technology and business.