Not a big fan of Meizu? Wait and little and see what the company is going to do the next, the Chinese manufacturer has taken a bold step after the company has been facing serious issues in sales and market share. Meizu has witnessed a decline in the last year’s sales and market share.
The company has now announced its plans for 2018 after sharing its performance last year publicly, during the event in Beijing Meizu has wrapped off its plans to make a comeback, rebuild its brand and design orientation.
The company has now focused on high-end market and for this purpose, the company has chosen two key players in the market with incredible experience and reputation. Samsung and Qualcomm would be partnering with Meizu in order to reinvent Meizu’s high-end devices.
Meizu already has good relationships with South Korean giant, in the past, both companies have collaborated in order to produce flagships for Meizu sporting Exynos chipsets. However, according to the leaks, both companies are expected to go into another agreement which could enhance the level of collaboration.
Moreover, Yang Zhe Meizu’s executive unveiled some information on Meizu’s upcoming flagship in 2018. The smartphone Meizu 15 Plus will be sporting 6.0-inches LCD3 display with 18:9 aspect ratio and 2160X1080p pixels resolution. Qualcomm’s Octa-core 1.8GHz ARM Cortex A72 and Adreno 510 chips would be providing more stability to the phone. The phone will come with 6GB RAM and two options for internal storage 64GB and 128GB between two variants.
From the business side, Meizu only shipped 20 million devices last year. The total revenue generated was more than 20 billion Yuan which is roughly $ 3.11 billion which is still considered profitable but not as the other companies are generating. Meizu shift to focus on high-end market is a reflection of presidents philosophy, making durable, high-end and spectacular devices.
The company does not have any plans to shut down mid-range market though, it will keep it running as it is, but the major focus will be shifted towards high-end smartphones.