UK Pakistan Chamber of Commerce and Industry (UK PCCI) has assured on Wednesday that it will play its part to ensure that “Made In Pakistan” brands are effectively promoted in the UK market for UK consumers.
Pakistani brands have a potential to meet UK consumers’ needs which only requires adequate promotional strategy to reach the targeted audience and UKPCCI will play its role to make it happen. A delegation led by Jehanzaib Anis, secretary, UKPCCI visited Islamabad Chamber of Commerce and Industry (ICCI) and said the delegation will visit again in November to attend the Karachi Expo.
He also said some of the delegation members will also visit Lahore and Islamabad to explore opportunities to further strengthen the bilateral trade between UK and Pakistan.
UK PCCI has planned to organize an Expo of Pakistani products in the UK after Ramadan 2018. He stressed the ICCI members must attend the Expo and take the active part in the event in order to showcase Pakistani products to the UK.
The size and scope of the Expo are not finalized, it will be decided after measuring the interest and response from Pakistan’s private sector, he added.
Speaking to the delegation, Khalid Iqbal Malik, President ICCI said Pakistan and UK have good economic and cultural ties to enhance bilateral trade relationship, both countries should facilitate the exchange of trade delegations in order to explore untapped areas of mutual trade.
He urged UK PCCI to maintain regular liaison with ICCI to ensure connectivity, communication, and cooperation between SMEs of both countries which will provide a significant boost in bilateral trade.
He further pointed out a very important initiative both chambers should take, a “Virtual Liaison” should be developed to connect private sectors from both countries. CPEC has started in Pakistan which brings immense opportunities, UK investors should visit Pakistan in order to explore joint ventures and investment opportunities in CPEC projects, he added.