The Additional Director General (ADG) Licensing and Resources of Punjab Food Authority (PFA), Shahid Inayat Malik said that loose milk’s sale will be banned from 2022. From then onwards all the dairy farms will be bound to sell pasteurized milk in plastic bags and bottles.
Rawalpindi Chamber of Commerce and Industry (RCCI), Shahid Malik addressed an awareness seminar in which he said that the aim of PFA is to bring all the food-related businesses, bakery, wedding halls, restaurants, etc into one category with a license so that they can be transparently monitored.
PFA started a campaign to protect the consumers from adulterated milk, as per the ADG.
He said, “The dairy farmers are advised to install pasteurizing plants and maintain cold chains to provide milk to the consumers.”
Furthermore, he stated that no business centers will be harassed in the name of inspection. ADG replied to a question in which he said that the process of license registration has been made easier and the complaints will be resolved in a timely manner.
In his address, the RCCI President Saboor Malik said that the measures taken by PFA has given protection to the consumers and provided them with quality goods.
Punjab Food Authority had to increase the capacity in order to reduce fines and simplify procedures.
Further adding, “Information leaflets for campaign awareness should be given at every business center in the Urdu language.”
Presently, Pakistan is one of the five biggest dairy-producing countries in the world. However, 95% of milk traded in Pakistan is sold as loose milk. Most of that milk is either unhygienic or adulterated.