Lay’s Pakistan has made a new world record in the category of largest packaged food mosaic in the World. As we all know Lay’s Pakistan has started its massive campaign few days back titling “Say It With A Smile” with focus on spreading smiles across the country. As part of the campaign, Lay’s Pakistan also targeted Guinness World Record for the largest packaged food mosaic in the world, which was held previously by Sharp MEAFZE, the record was set by the company in October, 2013 in Dubai, measured 953.42 square meters.
Lay’s Pakistan has set a new Guinness World Record by creating the largest packed food mosaic in the world by using smile packs, measured 1068.40 square meters in Lahore Pakistan. Lay’s used 38,659 packs to create this gigantic mosaic.
“We are very excited to see that we have achieved this record as part of Lay’s smiley campaign. The mosaic created had a big smiley face made out of the Lay’s smiley packs; navigating our message to spread smiles across the country”, said Furqan Ahmed Syed, GM PepsiCo Pakistan”.
“We have conducted a 48 hours long activity in order to create the largest packaged food mosaic in the world, we have used 38,659 Lay’s smiley packs to complete this. Our team’s hard work is paid off and we have successfully added to the elite group of Guinness World Record holders.” Said Furqan.