International Trade Centre launches a Project to Reduce Poverty in Pakistan

The joint agency of the United Nations and the World Trade Organization, Geneva-based International Trade Centre is launching a project to reduce poverty in Pakistan. The aim is to diminish poverty by solidifying small-scale agribusinesses in Balochistan and Sindh.

‘Growth for rural advancement and sustainable progress (GRASP)’ project aims to help small and medium-sized enterprises in horticulture and livestock. It will ensure improvements at all value chain levels.

 A nine-month inception phase began that will assess firms needs and capacity at both the farm and consumer levels. In this phase, value chain analyses will be done on selected sectors.

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It is important to raise the productivity and profitability of nutritious food in Pakistan as its demand is increasing in the country. This can be achieved by improving the quality of the product at every stage be it planting, production, packaging or transport. Women and youth participation is encouraged.

Earlier Prime Minister Imran Khan launched the National Poverty Graduation Program. The program would provide the underprivileged with the interest-free loans for combating with poverty.

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