Indian State Bank Betting On Pawri Girl

Pawri Girl

Pakistani influencer on social media Dananeer Mobeen has not only sets a trend in Pakistan “PawriHoRahiHai” also got flares in India, several Indian brands including the most renouned and prominent the State Bank of India have joined with their own versions to promote their services in their marketing campaigns.

Taking to social-networking website Twitter, the Indian state bank posted details of its application ‘YONO’ by using ‘PawriHoRahiHai’ hashtag. The bank shared, “Yeh Hamara App Hai, Ye Offers Hai, Aur Yeh Hamari Pawwrty Ho Rahi Hai.”

Pizza brand Dominos also used the trend to promote its discount offer and posted, “Don’t forget to order your favourite sides for the Dominos Pizza Party and get up to 50% off on all orders. #PawriHoRahiHai.”

Food delivery apps Swiggy and Zomato also decided to have some fun with this trend and shared their posts.

The PawriHoRahiHai became a top trend after Pakistani social media user Dananeer Mobeen posted a 5-second hilarious video of her vacations in hilly area, saying, “Ye humari car hai, aur yeh hum hai, aur ye humari pawari ho rahi hai”.

Ali Zafar

The video has created a flood of memes and jokes on internet, making Dananeer a social media sensation. Not only brands celebrities are also following the trend Ali Zafar has made a video with is own version.

Samaa TV

Web Desk is the news author at Research Snipers which mainly covers Pak News, Technology News, Business News, and Entertainment served by Research Snipers Staff and editors.

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