In Q3, HMD Global leads the feature phone market


Nokia is going well on its path to success but the company was forced to let go of a huge number of employees from its global headquarters given the current economic situation. On the other hand, the company was able to add another state-of-the-art lab to its 6G research program. Recently, the company debuted the Nokia XR 21, a 5G smartphone, in Europe. Consistent with these, the company has now achieved another major success in the feature smartphone market.

Nokia phones are manufactured by HMD Global. According to some recent pieces of information, in Q3 2023, HMD Global secured the top rank in the feature phone market. The analysis was conducted by IDC. Neither the company nor the analyst have shared the detailed breakdown. HMD has increased its market share over the previous three months to 30.7% by value and 22.4% by volume.

Nokia has redesigned several phones

According to HMD, the success of Nokia phones can be attributed to four main factors. The most important of these features is the UPI (Unified Payments Interface) integration. It improves functionality by securing digital transactions. In addition to this, the company has modified its top models with new designs and colors. Notably, the company has redesigned the Nokia 105 (2022), Nokia 110, Nokia 110 4G, Nokia XpressAudio, and Nokia 2660 Flip. According to a representative for HMD Global, the company intends to build on these successes and maintain its top position in the feature phone industry.