Huawei has been planning to start showing ads on the EMUI Operating System of Huawei mobiles, the idea of show ads within the operating system is not new, however, you have to think about making more money and Huawei wants to give it a try.
Huawei has already tested the spear-point to know how sharp it is, the company has reportedly started showing ads on the lock screens previously, and the company quickly stopped showing ads on the phones due to a backlash coming from users.
No one likes forced advertising, though it is a lucrative business for tech giants, but at the cost of consumer experience? You need to think twice. Xiaomi has also tried a similar advertising experiment earlier which received an unprecedented amount of criticism from the users.
Year-Long Data Storage
According to the reports, Huawei will store user’s advertisement data for one year in Hong Kong and Singapore, the data will be used for personalized advertisement experience, the user’s location and GPS data will also be collected if authorized for more geographically relevant ads. Huawei has not started any new advertisement tests so far, let’s see what comes next.