Huawei has started its new advertising front, the company has chosen the most lucrative yet competitive industry to try out its luck once again. According to the report, Huawei is all set to expand its ad network/business in Europe and the Chinese giant is looking for ad partners in Europe by launching the Huawei Ads marketplace. The ads market place is initially focused on Huawei consumers, the network lets advertisers, agencies, and app developers find customers among Huawei’s userbase. The new program will also let developers integrate Huawei Ads into their apps for additional revenue.
Enough Global Audience?
Does Huawei have enough global reach and audience is the real question here for advertisers and third parties? It seems Huawei has a satisfactory answer to that. Huawei’s global reach consists of 700 million smartphone users. Advertisers on the Huawei Ads program will be able to reach potential customers across 20 Huawei apps, including the Huawei App Gallery. It will also show ads on Huawei’s Petal Search, and across thousands of third-party apps.
Benefits For Advertisers
Obviously, paying well is also relates to more revenue, Huawei will offer incentives to agencies and advertisers in Europe for joining the Huawei Ads program including free advertising credits, discounts, and training sessions. Experts will be able to help advertisers with setting up and ad optimization.
Local Brands Are Out Of Focus
Huawei Ads current partners include Air China, Dior, BMW, Lexus, Gucci, TikTok, KFC, Pepsi, Disney, And Puma. Huawei has only a handful of global brands on its partners list currently, however, these global brands are the ones having the most advertising budgets, apparently, these global brands will mostly benefit from Huawei Ads. Perhaps Huawei’s dwindling popularity in Europe may not benefit local brands from advertising on the platform.
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