Human mind constantly collects, stores and provides information when needed. This process starts from the day we are born till we take our last breath. Google Knowledge Graph acts in the same way. Every second, it acquires, operates and disburses information. It is like a knowledge warehouse. Here are few things you need to know about this revolutionary system and how you can increase the visibility of your content:
What is Google Knowledge Graph?
Back in 2012, Google launched a brand new project named as Google Knowledge Graph. The main aim of this system was to improve search engine’s search process. Google has a huge amount of information. Google Knowledge Graph has been launched to provide information in a more organized way and improved its accessibility.
This project is enhancing the relevancy of search results by organizing places, people and facts in a systematic way. So the users have quick access to additional information. Also they can explore other subjects which are related to their search terms.
With Google Knowledge Graph, Google has changed from being an information engine to a knowledge engine. Google product management director Johanna Wright termed its launch as the first step in that direction. Google Knowledge Graph achieves this end by organizing information into specific ”entities” and targets the relationships between them.
How does it Works?
When a user looks up for a person or place on Google, for instance ”Tom Cruise”, search engine will check its data back of the Knowledge Graph. Its search results will show everything related to Tom Cruise. Knowledge Graph is like a pool of data which is owned by Google. Here, all the information is gathered only from trustworthy websites. The results are showed in the basis of user’s search patterns.
This is exactly the same way how human mind works. When someone is thinking about a person existing in his life, for example his best friends, his mind will quickly come up with a picture carousel which consists of their faces, names, families, good and bad memories he shared with them, etc.
On Google, we search for data known as ”Entities.” The Knowledge Graph focuses on these entities and their relationships and uses them to fetch relevant information for showing in the search result. These entities exist in real world including persons, places, works of arts, dramas, movies, companies, and so on.
Previously Google used to take search queries as a string of keywords but now these are distinct entities.
Importance of Google Knowledge Graph
English is a complex language and its numerous words have multiple meanings. Their interpretation depends on the context in which the user is applying them. Till the launch of Knowledge Graph, search engine tend to ignore the actual context of the words used in search phrases. However, this system has immensely improved Google’s semantic search. Now, it can literally comprehend the meaning of a given phrase and the relationship among the related entities.
Those days have gone when Google uses to process search queries on the basis of keyword match. This new system works like a human mind. It is capable of differentiate between various search phrases and their actual meanings. The Knowledge Graph has made Google more flexible. It can now easily understand the aim of a particular query and answering it successfully by refining the results.
Types of Knowledge in the Knowledge Graph
Google has categorized the Knowledge Graph into five main types:
- Movies, shows and books
- Local business
- And Query answers
Google’s Knowledge Graph is intelligent and it is essential for you to be smart as well. So, you can utilize its capabilities in the most efficient way. You have to develop a better understanding of how users input different search queries in Google. Following are few tips for boosting your content visibility on Knowledge Graph:
Create Brand Presence on Wikipedia
Knowledge Graph only collects data from authoritative websites and sources. It is essential for ensuring accuracy and reliability of data. Wikipedia is considered authentic by most of the users.
When you put information about your brand or blog on Wikipedia, your online presence is connected to a trusted online encyclopedia. It is an influential information source, universally accessible. However, it has certain guidelines related to information acceptance. Here are few tips to follow if you want to list your brand page on Wikipedia:
- Third party sources such as magazines and newspapers have mentioned your brand
- Multiple users should work on your Wikipedia page
- Don’t forget to use references of reliable websites and sources
- Other Wiki pages should refer to your brand. It helps in boosting your notability
- An active discussion page is necessary
If you successfully create a brand page on Wiki, it will help in increasing your visibility in Knowledge Graph.
Register in Public Data Centers
Other than Wikipedia, Google also check sources like Wikidata.org to fetch relevant information about the searched entities. Wikidata.org acts like a secondary warehouse for Wikisource and Wikipedia. It saves statements and related information. This helps in showing the diversity of available information and making sure it is verified.
Likewise, the CIA World Factbook serves as a reference source. It provides comprehensive information related to government, geography, communication, demographics, military and economy of the 267 international entities globally.
When you register your brand on these data centers, it will ensure that Google can access verified information about your brand.
Use Schema Markup for Organizing Content
For those who don’t know about Schema markup, it is a set of readymade code that defines aspects of your webpages. It will help the search engines to get the best search results of a given query. Schema ensures that search algorithms can understand the content of your page and gives surplus information related to the entities in a more organized way. This is what Knowledge Graph needs.
If you want to boost your visibility on the Google Knowledge Graph, you have to put extra efforts to define important aspects of your site. You have to use structured data. This can be used to mark up different types of items such as products, individuals, recipes, places and organizations.
Optimize Your Social Media Profiles
The presence of your brand on social media serves as evidence that your business is an actual online entity. When you regularly update your social profiles with different reviews and posts, it tells Google that you are using your webpage. Also Knowledge Graph shows information related to your social media profiles when it displays search results about your business.
Also, your business should have an account on Google+. Google+ has the most impact on results shown by Knowledge Graph other than all social media sites and channels.
The abovementioned tips will help you in boosting your visibility but Google Knowledge Graph cannot provide quick tricks and wins. You have to use high quality persistent marketing techniques and efforts. The results shown on Knowledge Graph are user-oriented and you also have to follow the suit.
Don’t forget to check out these posts:
Image credits: searchengineland