The principal issue with small businesses is that the budget is too low, and the work to be done is too much. To achieve the balance, the entrepreneur or the small business owner must don multiple hats and shoulder many roles at once.
This leaves too little time to consider the nuances of business strategies and promotional activities. Thus, small businesses seldom contemplate or reflect on their advertisement campaigns and analyze the campaigns’ effectiveness.
In such a scenario, the business or its owner has no clue whether the current strategy suits the business and drives sales or needs little tweaks or major overhauls.
This resource dilemma faced by most small businesses can be mitigated with the optimum utilization of social media platforms and video marketing. If you are still scratching your head over who has the time to shoot a video, maybe you need to rethink things and some pointers herein.
Why Video Marketing?
The nightmare of most marketers is not being able to reach their potential target consumer and not carve personal relationships. The hassles of direct personal marketing for the average business are remedied by video marketing. The effectiveness and reach of video marketing is nothing new and needs no introduction.
Most entrepreneurs fail to realize that video marketing is extremely fun and effective at the same time. It efficiently utilizes resources and is perfect for tight budget operations and promotions too. It helps you to augment your reach and interact with your consumer directly, face-to-face.
Though most people agree that video marketing strategies’ effectiveness is moot, they cannot adopt the requisite skills for picking up the camera. They miss out on the fact that modern editing and camera tools and features take the labor out of your hands and automate it. This ensures that the resultant product is at par the professional standards.
What Are The Advantages Of Video Apps For Small Businesses?
The best part about video apps is their practical utility and resourcefulness. To the small business, a video app can help you by
1. Easy Video Content
It facilitates easy video creation. Most apps can allow you to shoot videos simply by opening the app. The applications have access to your camera and gallery, allowing you to shoot and store video content with mere clicks and touches. You can later use these videos to create bytes, montages, or any other manner you deem fit.
2. Easy Editing
Most of the software like InVideo.io, Windows Moviemaker, or iMovie comes with their wide variety of robust features and accessibility icons. These help to create videos easily and edit them on the go. Certain preset functions and a good user interface allows you to make smart and quick adjustments using preset or template functions. This takes away the issue of understanding technicalities and allows you to shoot better and edit faster.
Some of these apps have built-in sharing features and are linked to popular social media platforms. These apps can post content in a super effective manner and without even changing the platform or going away from the timeline function. Some apps seek sync functions to your Google or social media ID and facilitate easy saving, storing, and sharing functions.
4. Direct Imports
Most video applications’ user-interface is usually on point and allows you to download or import videos easily. You can also utilize pre-existing files from the gallery or the other folders and often from your social media profile. Direct importation can be a problem with most apps that edit videos, but it is hardly an issue for video-making apps.
5. Choice of Length
You can choose your videos’ length and edit it perfectly to make short video bytes, hook, or intro/outro videos. You can even use a lengthy time frame and edit it later on for the perfect video to support our campaign. It also allows you greater flexibility if you want to shoot feature-length videos, video bytes, or just montages.
6. Clear Call to Action
CTAs or clear call to action features on these video apps allow the viewer and the creator of the content to interact and engage. Video content is ineffective if the consumer is not interacting or engaging in the video.
An engaging video makes the best use of a consumer’s attention to generate and convert leads by telling them what to do. You can tell the consumer to like, share, and subscribe after watching the video or just follow your page to know more.
Captions are small introductions to the video content. On social media platforms, the average attention span is very low, and the viewer is very choosy about the type of content to watch.
This is remedied with the help of captions. In videos that do not have a good intro/hooks or maybe an interesting thumbnail icon, the captions are the primary source of information for a viewer. An interesting caption plays a major role in convincing a viewer to watch the video.
Where To Post Your Videos?
There are no clear answers to this question. Your videos can be posted on e-mails or addressed via social media. The only thing to know is that your videos are to be posted on sites where your consumers are most likely to be found. A lot of it also depends on the type of business or your products and niche’s nature.
Accordingly, you can utilize your videos for your social media pages, handles, or Google My Business pages. Additionally, you can also use it for directory pages or localized searches wherever businesses or e-marketplaces are listed, such as Bing Places, Yelp, BBB, YP, etc.
Though video apps are a great way to boost the small businesses’ image, it depends a lot on how you use it and the frequency of the content you post. It is not possible to put up good content every day. So, this tool can make it easier for you to put up content fairly regularly and allow your brand to have better recognition for customers.
Manager at Research Snipers, RS-NEWS, Digital marketing enthusiast and industry professional in Digital technologies, Technology News, Mobile phones, software, gadgets with vast experience in the tech industry, I have a keen interest in technology, News breaking.