Marketing and business have an indispensable relation and the dream of a successful business is mere a dream without smart marketing tactics. The influence of internet marketing and business blogging has absolutely changed the scenario, perception, and requirements of marketing. Within the last few years, social media has emerged as the best platform for sharing content and getting direct reviews from clients. Business blogging is also an effective way of marketing which is no less than a blessing for a small business owner with a limited budget. The purpose of the article is to elaborate the importance and benefits of business blogging.
Why Blog Matters?
By definition, a blog is a piece of writing providing specific information. However, the purpose and aim of business blogging are quite different as your goal isn’t limited only to conveying the product information to the customer, but you are supposed to grab the marketing opportunities as well. Business blogging lets you improve your brand image, helps to inform customers about recent activities, and provides a platform to access the targeted audience. Here, I would like to clear a misconception of many business owners who consider blogging a time-consuming mode of marketing. You just have to give 20-30 minutes out of the day and the ROI will really be very effective and satisfactory.
What are the Major Benefits of Business Blogging?
Business blogging poses many benefits to business and helps to create a community which shares the brand information, exchange reviews, and gives suggestions to improve the brand marketing strategy and quality.
Low-Cost Marketing Channel
Blogging doesn’t demand immense investment like other marketing modes. It’s cheap and even some blogs are free with dedicated web hosting. You can add blog section in a business website as it shows your deep concern to your business.
Develop Brand Image
Brand visibility significantly improves with the help of blogging as your products garner much exposure. Community marketing increases and you get a platform to educate the clients about the right use of products. The positive reviews build customer trust and encourage new customers to try the products.
The comment section in blogs lets the customers give their opinion, helps to determine their needs, and understand the main audience. The positive feedback increases the chances of getting potential customers while you learn about your mistakes with negative feedback.
Content has a remarkable place in the ranking. You can add your featured content and include relevant keywords while the use of catchy titles and tags increases the chances of internal linking as well. All the aforementioned factors are necessary for high ranking and visible positions in the search results.
Instant Respond to Complaints
In business, your clients are the center of your efforts and marketing strategies. The way you respond to their complaints shows their importance and respect for you. Always welcome negative feedback and use polite and professional way to answer them. Don’t neglect these comments and avoid using harsh language as such kind of behavior is the indication of the destruction of the business.
What are the Success Factors of Business Blogging?
Planning is a basic component of success and blogging also requires it. Before writing a blog you should know its purpose and the actual goal. Here are some tips and success factors of business blogging.
- Identify the targeted audience and opt a customer centric tone
- Your focus should be your client, their needs, and preferences
- Entertaining content considerably engages audience and develops their interest
- Provide technical information in a convincing way
- Introduce your stakeholders and inform the buyers about the recent activities
- Create some suspense regarding new products and ask the clients to guess it
- Give customers the liberty to ask more and more questions
How to Make Your Blog Viral?
A viral blog guarantees to drive maximum traffic. Strategy, originality, content, and collaboration are the main ingredients of a viral blog. Use compelling titles and dynamic keywords in the article. Plagiarism is extremely perilous for blogging and recent Google updates are strictly considering it. Always prefer original content and search which type of content is most shared. Share your blog on social media and optimize content according to Google and social media platform. The addition of relevant images enrich the reader engagement while keeping track of your blog on Google URL Link Builder helps to monitor results and you can change your strategy if the results aren’t satisfactory.
Mistakes to Avoid in Business Blogging
It’s a good sign that Blogging has become very common in these days, but the same time it’s bad too because people have started taking it for granted. Business blogging requires attention and efforts and your blog should be a part of your business marketing strategy. To get the expected results one should avoid following mistakes.
Not Having a Consistent Schedule
A consistent schedule regulates your reader as they know the publishing time of your new blog. The consistency gradually leads you towards positive outcomes and massive traffic. The graph of HubSpot shows the effectiveness of scheduled blogging.
Neglecting Key Ingredients
Neglecting key ingredients and proven formulas come up with disappointing results. Ti increase diversity, use different types of content, i.e. descriptive content, info graphic, comparison charts, and list-based content.
Tedious Titles and Headlines
More about: Avoid common blogging mistakes
Boring headlines and titles fail to develop reader’s interest. BuzzSumo considers the following types of headlines essential for a viral blog:
- Emotional elements to increase suspense, surprise, and inspiration
- Topic elements include trends and facts
- Promise elements used for guidance and tips
- Content elements compromise charts, images, and videos
- Format Elements means adding story, research, and reports
World leaves you behind when you don’t follow latest trends. Blogging has become an essential part of marketing and web companies are required to opt intelligent and time-wise strategies to ensure their presence on search engines. The minimal cost and promising benefits prove blogging the most effective marketing channel.
Images Via: HubSpot