Remember when you had to dial up the internet from a wired telephone line? And then when you got onto the awkward-looking, clunky websites, you were bombarded with annoying pop-up screens? Try telling one of today’s new internet users about those archaic times.
Over the last few decades, web developers have worked on making websites more personalized, accessible, and enjoyable to use, massively enhancing the user experience. The online casino industry is an online sector that’s embraced technological changes and evolved massively over time. These sites offer a cross-platform, innovative user experience of any online industry.
Personalization of the Gaming Experience
The online casino industry has adaptable pages to suit different players. When one player logs on to play the latest slot games, the site may display Vault Cracker Megaways and John Hunter and the Book of Tut at the top. Another player might be presented with Gold Fishy Free Spins and Sugar Rush Xmas. Thanks to complex algorithms and machine learning, players have bespoke experience when they play at the top sites, and they are instantly put in touch with the games they are most likely to want to play.
Artificial intelligence has allowed mass data collection to make this possible. As users play more games at a site, the algorithm can learn about their preferences. When the AI collects data from a vast number of players, it can make suggestions based on the playing habits of the majority. This leads to an adaptable user interface, which makes exploring iGaming sites easier and more enjoyable than ever.
Advanced Security Measures
Part of improving the user experience is in making customers feel safe. One of the biggest developments of the past few decades has been in encryption technologies, such as the rise of SSL. The application of two-factor authentication has made it much harder for hackers to use stolen passwords. These progressions have led to continued innovation and developments in AI for cybersecurity to help improve this.
AI algorithms can detect strange playing patterns, which could indicate fraudulent activity. Then, these systems are flagged for further investigation by experts. Sites can clamp down on potentially malicious players who may want to steal data from others. Regular players can play happily, safely in the knowledge that advanced protocols are in place to protect their information.
The enhancement of the user experience at online casinos has been a gradual process, and a lot of the advancements go unnoticed. There are constant improvements and updates, and it’s only set to get better as technology progresses further. AI allows for continuous monitoring and updates to security systems on a site as well, meaning that any weaknesses are spotted immediately and can then be dealt with. Software updates mean that it’s harder than ever for cybercriminals to find a way in.
Alexia is the author at Research Snipers covering all technology news including Google, Apple, Android, Xiaomi, Huawei, Samsung News, and More.