In this article, we will tell our readers about the top 10 brands in the world in 2019. Brand image can play a major role in the success or failure of a company. It can largely influence consumer decisions.
A brand consultancy firm, Interbrand ranked the brands around the world by looking at current brand strength. It calculated the overall financial return to an organization’s investors, or its economic profit,” along with “the ability of the brand to create loyalty and, therefore, sustainable demand and profit into the future.”
Apple was ranked as the strongest brand with a market cap of around $1 trillion. Google stood at second position with a market cap of $869 billion. The brand grew by 8%. Amazon, the Jeff Bezos’ empire was ranked the third biggest brand in the world.
The market cap of Amazon is $885.3 billion. Microsoft is the fourth leading brand with a $1 trillion market cap. Coca-Cola is the fifth biggest brand even though the brand has declined by 4% last year.
One of the leading tech giants in the world, Samsung stood at 6th place with a $284 market cap. At 7th, 8th, 9th and 10th spot stood Toyota, Mercedes-Benz, McDonalds, and Disney.