The first electric bike by Harley-Davidson is expected to launch by 2019. Black Widow in Avengers: Age of Ultron played by the actress Scarlett Johansson was riding this concept motorcycle in the year 2015.
The president and chief executive officer of Harley-Davidson Matt Levatich said, “You’ve heard us talk about Project LiveWire (Electric bike project name). It’s an active project we’re preparing to bring to market within 18 months.”
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As per Bloomberg, the sleek & stylish bike will have an electric motor that will not depend on gas at all. In just 4 seconds the prototype goes from zero to 60 mph. As of now, we don’t know what Harley-Davidson first electric bike will be called.
Harley-Davidson also revealed the revenue made in the quadrant fourth and charted plans of the Project LiveWire electric motorcycle, which was at first announced in the year 2014. In the fourth quarter, the earnings have gone down by 8.5% for the year.
As the company is manufacturing an all-electric bike, it will not stop it from producing its usual Softail and Touring motorbikes. They will continue as the Milwaukee motorcycle maker progress towards making electric bikes.
It is a good news that companies are taking risks and working towards future technology. Introducing electric vehicles will not just bring diversity in the auto industry but they will also be environment-friendly. As per TechNavio report of 2016, electric bike industry will grow by 45% in 2020.
There are companies that are already in the business of manufacturing electric bikes. Zero Motorcycles, the California based company already offers them. The Zero S bike can reach up to 223 miles on just its battery and compact frame. The models’ prices start at around $11,000. We can’t say anything about the price range of Harley-Davidson bike though, but as by the looks of it, it will be really expensive. Other than these two Yamaha is also looking to develop an electric motorbike. As the Hog maker believes that they can target a completely different audience by introducing an electric bike.