Harley Davidson becoming less popular as revenue falls by 8.7 percent

Harley-Davidson Inch has reported 8.7 percent drop in the fourth quarter revenue on Tuesday because of increasingly weak demand in the United States for its big motorbikes. The company seems to be getting less popular for its bikes as it was earlier.

The company projected to release 217,000 to 222,000 units in 2019 which was the lowest in the past eight years, Reuters reported.

However, a research firm Consensus Metrix projected that the company will ship 228,190 units in 2019.  Harley-Davidson is becoming less popular in the US market because of its declining popularity in the youth.

The bigger bikes are less popular as compared to other market players including, Triumph, Ducati, Aprilia, Benelli Q.J., KTM, Honda, Suzuki and Kawasaki. The increased competition has also played the significant role in declining sales. However, Triumph Motorcycles reported improved revenues during this month, another report also confirms the global motorcycle market will see growth by 2025 which means manufacturer will see revenue growth by 2025, but Harley-Davidson projection of unit sales is all time low in the past 8 years.

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